Projects

I have worked across many marketing campaigns as a team member and focal person. I have also managed creative development of contents from ideations workshops, to script writing, audio and visual production, sound designing and editing to capture brand essence. Many of these projects have achieved significant success in reach, action, lead generation, and awareness. 3 top examples are highlighted below:

Uber Rider Campaign

2017

This was a well planned 360 across traditional, online and Below the Line Media. It was a marketing activity across 2 west African countries and generated huge ROI for the brand

Coke Taste The Feeling Campaign

2016-2017

After the success of the "Share a Coke" campaign in 2016, the brand launched the TTF campaign globally with the Coke Anthem with many covers and adaptations. In Nigeria, this campaign was across all available channels including OOH and print creating Top of mind awareness and surpassing all set KPIs.

Social Marketing Campaigns

2018-till date

At a non-profit, the measurement metrics are almost the same as a commercial effort except for Sales which is replaced with behavioral change. The impact of the media campaigns and interpersonal interventions are reflected in the whole lifestyle and health indices in the country and that is the measure for ROI. The campaigns and results highlighted here showcase has impacted and improved valuable lives in the past years.