Abimbola Shukrah Bello

​Media Strategy, Planning, and Negotiations

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• Designed and structured planning, strategy, buying, monitoring, and payment processes for all media and tailored to target varied audiences.

• Developed communication and media plans and managed media investment of portfolios of more than $50 million across more than 100 radio stations and 50 TV stations in Nigeria; experienced in managing OOH & Print investments for huge ROI.

• Developed media buying briefs in line with the client’s objectives.

• Implemented media campaigns including online, offline, and BTL, and ensured wide reach to drive impact and capture new markets.

• Monitored campaigns and conducted a post-campaign analysis using Microsoft office tools such as Excel and PowerPoint.

• Led and participated in the development of content including script writing, audio and video productions, news stories, and articles in line with USAID’s policies.

• Negotiated transmission and broadcast rates and time for spots and programs on all channels, leading to cost savings of an average of 40% discounts and 60% in cost share on each media plan.

• Handled the procurement and management of 3 media buying and 3 media monitoring agencies.

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Digital Marketing

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• Developed digital strategy and plans that connected with the target audience and aligned with the KPIs and objectives set by clients.

• Excelled at performance media, including SEO and social media marketing to generate leads.

• Ensured successful results through A/B testing to determine the effectiveness of projects and prioritize higher performing projects.

• Improved impressions of companies and brand visibility by 25% and provided monthly reports to the brand manager.

• Used PowerPoint and Infographics to develop and present strategies, post campaign reports  to management

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Communication, Teamwork, and Leadership

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• Excelled at handling internal and external stakeholders’ communications with media and non-media partners.

• Lead and participated in branding efforts, ensuring that all materials produced reflected the brand’s voice.

• Organized press conferences, developed press releases, and implemented other strategies to build media relationships and ensure good coverage of over 100 events.

• Drafted and managed a team of 5 people and coordinated all activities to ensure optimal results; managed over 60 independent monitoring consultants.

• Kept in step of industry emerging technologies and forecast consumer trends.

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